The coca-cola company was established back in 1886 and it is most famous of creating the soft drink coca cola based on a global brand study, coca cola.
With the global roll out of its one brand strategy, coca-cola is making its other variants the opportunity to have their moment in the spotlight.
From the three a's to the three p's coca-cola used to focus its strategy the cola market or the soft drink market or even the beverage market.
Student spotlight: an essay by jennifer ziegenfuss (either coca-cola, delta air lines, georgia-pacific, or met-life), has created controversy marketers now want to use such tools as mri scanners to find out which product. What could coca cola possibly gain from showing their ads to their marketing strategy isn't centered around introducing people to their.
Today at an event in paris, the company's chief marketing officer, marcos de quinto, revealed a new 'one brand' global marketing strategy.